PROJECT
Ideas Contest for the Barris Nord Pavilion
What is Efficiency?
Using things that adapt to what we need. Would it make sense to fly on a plane designed for 300 passengers with only 5 people on board?
The message is very simple:
The Barris Nord Pavilion is just a metaphor for how one can be made to believe that something is efficient when it is not.
We need to do things that adapt to what we need.
Being efficient goes beyond just changing the lighting system or installing solar panels.
Is it possible to reverse climate change?
We believe it is possible if we truly put in the effort, but it is not easy because we need to change the inertia of the system. Everything is yet to be done, but honest approaches are necessary. Another way of thinking that generates a future and abundance for everyone. We want to visualize a world that could exist in 1000 or 2000 years.
praesent.
We believe it is the time to act with purpose.
And returning to the Barris Nord Pavilion in Lleida specifically:
Does it make sense for a pavilion designed for 5000 people to be used by 30?

QWERTY: Less is More
The strategy is very simple:
Take advantage of a contest of ideas focused on efficiency. Leave a message and raise awareness. Explain how being truly efficient is possible by employing the necessary resources, investing in the future, and generating economy.
Key Ideas:
- The Barris Nord Pavilion is just a metaphor for the current climate crisis and the lack of ideas being dedicated to it.
- We need to do things that adapt to what we need; this will be better for everyone and will generate economy and abundance.
- Being efficient goes beyond changing the lighting system or installing solar panels in a pavilion. SPECIFY A CONCRETE ACTION THAT WE CAN TAKE.
Everything is yet to be done, and EVERYTHING IS STILL POSSIBLE. We just need to believe it, and we must explore new paths.


